Mobile advertising has become one of the major digital trends worldwide within the past years, and is likely to remain so in the upcoming future. Along with video advertising, the mobile sector appears to be one of the most crucial segments on the global ad market, according to most of the famous... (more) Epom has announced its official “Q2 2014 Results” report that reveals incredible company’s results.
According to the released announcement, the volume of served monthly impressions has exceeded the stunning 120B and is gradually increasing further. As for the volume of RTB traffic, it’s also sho... (more)
Undoubtedly, marketers’ perception of content and its potential benefits is indispensable from numerous misconceptions. One of these is an idea that any content, no matter how thoughtful and engaging it is, can only be helpful within a limited amount of time. In particular, there is a common opin... (more)